The first Philippines' Next Top Model selected fourteen contestants and ran for at thirteen episodes. It showcased some twists and a surprise double-elimination. Like America's Next Top Model, there is one contestant eliminated per episode (though there have been cases of a double elimination or no elimination) by consensus of the judging panel. During the program, PNTM used the idea of Ruffa-text instead the usual Mail like in ANTM - Tyra Mail, Australian version - Erika, Jodhi or Sarah Mail and others. This is because of the wide range of Filipinos known for SMS or much loved for texting and the Philippines being known as the SMS capital of the world.
PNTM started off by auditioning in Davao held by model Wilma Doesn't, in Cebu held by fashion director Robby Carmona and in Manila held by Wilma Doesn't, Robby Carmona and top model Rissa Mananquil. 3,300 contestants tried out and the girls were whittled down to 27 for the semi-finals.
The 27 girls who are the semi-finals were flown to Hotel Intercontinental, Makati. The girls took their first challenge, and they met Ruffa Guttierez for the first time. While on the final screening, they faced the judges in panel of Robbie Carmona, Wilma Doesn't, and Ruffa Guttierez who tested them in runway challenge and questioned why should they be the Philippines' Next Top Model. Finally, the contestants was narrowed down to 14 girls by the judges and the hopeful models were moved to their fashion-modeled house. The girls were given the chance to choose their own room, as well as beds for the entire run of the show. Since there were only 12 beds, the girls race to claim a space for themselves. Unfortunately, for Elf and Jen, they failed to have their beds for themselves and had to sleep in the living room.
The next day the girls got to meet a special visitor, who gave them a Brazilian wax. Most of the girls felt the waxing was too much and complained about it. After their painful waxing, they had their first photo shoot: a bikini shoot at Rizal Avenue - Manila. The photo shoot was conducted with the help of Xander Angeles, a renowned photographer in the Philippines. Also, to help mentor the girls, Joey Mead was brought on the set.
During panel, the judges felt that both Sara and Marj both failed to exert effort during the photo shoot. The judges criticized Sara for not having personality in her photo. Marge, on the other hand, was noted for her poorly done performance and lack of personality. Their photos deemed poor by the judges and criticized them on their lack of personality, the reasons given why both of them were eliminated in the competition.
The girls got their first runway lesson by Wilma Doesn't and Robby Carmona and were taught how to walk with attitude. The judges gave the girls animal roles to act out while walking on the runway. Their first challenge was to have a fierce runway walk through mud. Sheena sashayed herself a win and picks Raine, Weng and Gemma to share in her prize. The prize was dinner with top models Joey Mead and Rissa Mananquil.
The next day the girls go to Celine where they each got a free bag of products. Later that day, the girls get a Ruffa-text about their next photo shoot. The girls arrived at their second shoot and were told it was a high-fashion shoot involving lingerie. The girls were separated into three groups (good, average, bad) which is based on their performance the previous shoot. The group who did best the week before got a simple set while the group who did the worst were given a busy set. The remaining 12 girls were split into their lingerie groups. Sheena took center stage with her high fashion photo while Bambi and Raine were commended on their fierce attitude in the shoot.
During the elimination, the judges felt Mira had emotional baggage due to her grandma having surgery during screening day and lacks passion for the competition. They also felt Weng had an attitude problem and were disappointed with her complaints and fits about being comfortable during the photo shoot. Vince told her "there's no such thing as being comfortable in a photo shoot" and she was eliminated. The episode began with the girls getting their makeovers. Afterwards, they were taught how to put make-up on and also how to change daytime look to a nighttime look from the L'Or�al make-up team. They were then given a challenge to do their own make-up inside a moving car in ten minutes. Bambi won the challenge and picked Jen and Elf to share her prize, a dinner in a restaurant and special gifts courtesy of L'Or�al. The next day the girls were taken on location and were told about their next photo shoot. They were to pose with reptiles while taking a high fashion beauty shoot. Bambi got scratched by an iguana but in the end did well.
PNTM started off by auditioning in Davao held by model Wilma Doesn't, in Cebu held by fashion director Robby Carmona and in Manila held by Wilma Doesn't, Robby Carmona and top model Rissa Mananquil. 3,300 contestants tried out and the girls were whittled down to 27 for the semi-finals.
The 27 girls who are the semi-finals were flown to Hotel Intercontinental, Makati. The girls took their first challenge, and they met Ruffa Guttierez for the first time. While on the final screening, they faced the judges in panel of Robbie Carmona, Wilma Doesn't, and Ruffa Guttierez who tested them in runway challenge and questioned why should they be the Philippines' Next Top Model. Finally, the contestants was narrowed down to 14 girls by the judges and the hopeful models were moved to their fashion-modeled house. The girls were given the chance to choose their own room, as well as beds for the entire run of the show. Since there were only 12 beds, the girls race to claim a space for themselves. Unfortunately, for Elf and Jen, they failed to have their beds for themselves and had to sleep in the living room.
The next day the girls got to meet a special visitor, who gave them a Brazilian wax. Most of the girls felt the waxing was too much and complained about it. After their painful waxing, they had their first photo shoot: a bikini shoot at Rizal Avenue - Manila. The photo shoot was conducted with the help of Xander Angeles, a renowned photographer in the Philippines. Also, to help mentor the girls, Joey Mead was brought on the set.
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The next day the girls go to Celine where they each got a free bag of products. Later that day, the girls get a Ruffa-text about their next photo shoot. The girls arrived at their second shoot and were told it was a high-fashion shoot involving lingerie. The girls were separated into three groups (good, average, bad) which is based on their performance the previous shoot. The group who did best the week before got a simple set while the group who did the worst were given a busy set. The remaining 12 girls were split into their lingerie groups. Sheena took center stage with her high fashion photo while Bambi and Raine were commended on their fierce attitude in the shoot.
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